
Strategy - an international perspective
- Theodore Levitt
- Richard Mason
- Milton Friedman
- David Reed
- Michael E. Porter
- James G. March
- Geert Hofstede
- Richard M. Cyert
- Peter Lorange
- Bob de Wit
- W. Chan Kim
- Renée Mauborgne
- Ian Mitroff
- Wendy K. Smith
- Michael L. Tushmann
- David J. Teece
- Erik Dane
- Michael G. Pratt
- Gerard P. Hodgkinson
- Mark P. Healey
- Edward Freeman
- Mark R. Kramer
- George S. Day
- Christine Moorman
- Jay Barney
- Gary Pisano
- Amy Shuen
- Barry Hedley
- C.K. Prahalad
- Gary Hame
- Andrew Campbell
- Michael Goold
- Gary Hamel
- Yves Doz
- Gianni Lorenzoni
- Charles Baden-Fuller
- James F. Moore
- Balaji Chakravarthy
- James Quinn
- Robert M. Grant
- Michael Hammer
- Peter Senge
- Masaaki Imai
- Clayton M. Christensen
- Anita M. McGahan
- Geoffrey Moore
- Ralph Stacey
- David G. Thomson
- Susan Douglas
- Yoram Wind
- Kasra Ferdows
- Jose A.D. Machuca
- Michael A. Lewis
- Sapna Malhotra
- Debapratim Purkayastha
- Syeda Maseeha Qumer
- Aparna Venkatraman
- Wiboon Kittilaksanawong
- Caroline Palecki
- Alexander Smith
- Dionne Pohler
- Peter Williamson
- Michelle Wang Jingji
- Erwin Hettich
- Günter Müller-Stevens
- William W. Maddux
- Roderick I. Swaab
- Betania Tanure
- Elin Williams
- Jie Li
- Jean-Louis Schaan
- Charles A. O´Reilly III
Fra forlagets omtale: Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is.