Unboxing marketing - creating value for consumers, firms, and society

• Anders Parment
• Jacob Östberg
• Cecilia Solér
• Benjamin Hartmann

Fra forlagets omtale: Unboxing Marketing problematizes and enriches marketing as it is taught in introductory courses. To do this, the authors use the metaphor of unboxing, which means to unwrap marketing like it was delivered in a closed box created by traditional marketing textbooks.