Tourism - the business of hospitality and travel
Fra forlagets omtale: For introductory hospitality or tourism courses a comprehensive, international view of the business of tourism the engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.