Managing innovation - integrating technological, market and organizational change
Fra forlagets omtale: Innovative firms outperform, in both employment and sales, firms that fail to innovate. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater. However, managing innovation is not easy or automatic. It requires skills and knowledge, which are significantly different to the standard management toolkit and experience, because most management training and advice are aimed to maintain stability, hence the most sought after degree is an MBA - Master of Business Administration. As a result, most organizations either simply do not formally manage the innovation process or manage it in an ad hoc way. Studies confirm that only around 12% of organizations successfully manage innovation, and only half of these organizations do so consistently across time. In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings.